EXECUTIVE CREATIVE LEADERSHIP
FOR PERFORMANCE,
LIFESTYLE & SPORT.
I build brands that move people — and move product.
My career has lived at the intersection of sport, lifestyle, and cultural storytelling. From Bare Escentuals and Athleta to United Sports Brands, I've led creative at every level — global campaigns, athlete and artist partnerships, design systems, digital experience, and the teams that bring it all to life.
I've directed campaigns with Alicia Keys, Simone Biles, Allyson Felix, and Kyrie Irving. I've built brand platforms from taglines into cultural movements. I've redesigned digital ecosystems across six global markets. And I've done it all while developing the next generation of creative talent.
I elevate creative. I scale systems. I grow people.