Simone Biles x Athleta: This powerful brand identity leverages Simone's voice and aligns seamlessly with Athleta's mission to empower girls through sport and community.
The wordmark for this identity is a quote by Simone that made headlines when she competed in the 2019 U.S. Classic. She executed a move that no women had ever attempted in competition, even though it did not garner her extra points. When reporters asked why she performed the move, Biles didn’t hesitate with a response: “Because I can.”
BRAND IDENTITY
ICON LIBRARY
MANIFESTO
ADDITIONAL GRAPHIC ELEMENTS
SECONDARY FONTS
GRAPHIC APPAREL SKETCHES
